Sharing Ideas to Build African Content Creators

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Sharing Ideas to Build African Content Creators
William Jackson, M.Ed.
The continued growth of African content creators is
being seen in the global expansion of Africans that
are sharing their digital stories.

Whether their stories are personal, professional,
collaborative, political or based on social issues
there are more African bloggers than ever before.
Digital infrastructures are allowing Africans to build
businesses using their cell phones and tablets.
Technology is opening new doors to compete and
collaborate and the world is noticing on Social Media
and digital commerce.

There are many African bloggers not sure how to
start and where to go for help. The availability of
WordCamp conferences and other tech workshops,
meetups and meetings helps tremendously.
Understanding and comprehension of how to apply
content creation is important. Blogging is not and will
not die because of the diversity that is available.

Sharing from my experiences to help bloggers on the
African content are from my experiences as a blogger,
speaker, volunteer, advocate and organizer at WordCamp,
Bar Camp and other tech events.
As a professional educator with a Masters in Technology
with a focus in Educational Technology, Social Media
and STEAM and 30 years of teaching I have seen so much
on the local, national and international levels.

African communities are improving their infrastructures
so the increase is necessary to support the growing number
of users. Resources are valuable to allow for growth
educationally, economically and even socially.



22 Ideas for Growth and Engagement of

African Content Creators
1. Find your calling for content creation, you should
enjoy the process and feel that your accomplishing
something that is coming from your heart and your head.
2. Question your direction in content and where you’re
going. The direction that you are traveling is important
to the stability and growth of your personal and business
life.
3. Use your current skills to build your craft and build
your Brand. Starting is sometimes the hardest part, but
begin and don’t look back.
4. Always participate in learning activities, being a life-long
learner is beneficial because it sets the foundation for
continued learning and growth.
5. Stay true to your Brand, your Brand represents you
and the business you are building.

6. Look at your potential competition as possible future
collaboration. Find common ground to work on and build
a following together. The world is a global economy that
is based on business collaborations.
7. Be proud of who you are and be authentic in your Brand.
8. Don’t be distracted by others and their growth, don’t
imitate others that are growing faster than you, study
their marketing abilities and who is their audience.
9. Embrace your cultural heritage and leverage it to grow,
but always be mindful of the power of embracing diversity.
10. Don’t forget where you came from and how you can
help others grow from their situations and circumstances.
11. Watch your level of articulation and language when
posting content on diverse platforms.
Your words carry power.

12. Be careful how  you share information across cultures,
genders and generations. The language you use can make
or break your Brand and building relationships.
13. Be prepared for trips to libraries for research. Gaining
information to build beyond your opinion, speculation and
perceptions from experiences. 
14. Being involved in Social Media and tech it is important
to always have your devices charged because you never
know when content will be available for your next blog
or video.
15.  Try to put aside your personal ideologies and nuances
that will affect your writing. Distractions must be kept to
a minimum.
16. Write for multiple platforms, diversity helps to bring
about diversity in thinking and looking at things differently.
The TEDTalk “The Danger of a Single Story” is important
to listen to and helps understand potential perceptions.
Chimamanda Ngozi Adichie is an excellent storyteller.
https://www.youtube.com/watch?v=D9Ihs241zeg

17. Check to make sure your writing from the heart and that your writing
not just for yourself, but potential readers.
18. Never forget the humanistic and humanity in your storytelling.
You have a voice that has power so make sure there is a purpose.
19. Look at your attire and the perceptions that you create.
Writing changes as you change in maturity, experience and
relationships. Adapting is important and necessary over time.

20. Surround yourself with people that are growing and moving.
Developing and rising take time, but the foundation can be
made by who and whom you hang out with and collaborate with.
21. Guilt by association is very powerful, be aware of your
associations, relationships, and who you’re seen with.
22. Have your “elevator pitch” ready at all times. You may
end up giving it in the bathroom or the most awkward places
and the rewards can be life changing.

Writing and Storytelling for Africans

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Writing and Storytelling for Africans
by William Jackson, M.Ed.
@wmjackson Twitter

image of William Jackson
image of William Jackson, Blogger and Educator

“Writers have to recognize the works of the artist and
those of the activist. Creating content is more than just
throwing words, video, pictures on a digital sheet of
paper. There is serious intellectual thought during the
writing process. Sometimes writing will be in a zone of
creativity and innovation to create new content that has
an intended outcome, but sometimes the outcomes are
unknown.” William Jackson

Professor Soyinka “Just sit down and write….” as he has
stated to growing African writers across the continent.
The ability of a blogger / writer to write also means that
they have a responsibility to tell the story of those that
cannot write, those that are silent and have no voice.

Digital content is powerful and enabling to bring recog-
nition, attention and urgency to civic issues that need
to be addressed.

The growth of the blogger / writer is composed of periods
of growth, reconciliation, enlightenment and a civic
responsibility to write / blog not just for oneself, but for
those that do not have a voice and will not be heard.
The ability to share a story comes from the ability to listen
and apply knowledge from a person’s experiences,
interactions, goals for growth and even how mistakes are
made and learned from.

The diversity of culture influences a writer’s ability to
“touch” the people they are writing to or writing for.
When past writers applied their skills they shared stories
that could be connected to real life, to the experiences
that many knew they could connect to.

The diversity of African bloggers represents the diversity of
a continent that influences not just the global weather, but
has digital extensions that influence business, commerce,
entrepreneurial spirits of the dreamers, creators and
innovators that have ideas to change the world around them.

Africa is in a constant state of flux economically, educationally,
culturally and the future is unknown, but it is becoming
brighter and brighter as business and entrepreneurial
opportunities become available.

Writers like author and Professor Wole Soyinka who are
involved in civic issues, governmental policies and the
educational growth of youth, teens and adults. He
is of the past, but influences the present.

There are modern writers waiting to be read.
Ngũgĩ wa Thiong’o has been nominated for a Nobel
Peace Prize in 2017 and is a strong contender to win
one in literature.

The African continent has birthed intellectual and
intelligent writers that have embraced and applied
digital platforms to awaken and encourage others in
the African diaspora to spread their digital wings and
take flight. The storytellers of the past have grown and
adapted to the Bloggers, Vbloggers, Podcasters,
Facebook Live and Instagram visionaries building,
creating, designing and posting content that influences
thought not just emotions.

Stated by Soyinka, “when Africans learn the power they
have in their hands in writing, they can influence their
communities and make important and needed changes
because they will have a voice that others can hear and
follow.”

Writing is a grassroots process that builds knowledge in
Africans of all ages and can influence generations. The
educational process is key because as can be seen in Africa
it is dangerous to allow your colonizers to educate your
children. Their goals are not the goals of those being
oppressed. The goal of the oppressor is the keep the
oppressed ignorant. So that their resources can be drained
dry before the oppressed realize what is happening
to their lands, to their people and their very existence.

Stated by Prof. William Jackson of My Quest to Teach
“If we (Blacks) are not speaking for ourselves or writing
for ourselves, someone else is going to describe who we
are, where we came from and ultimately where we are going.”

This creates identity problems because those that are doing
the writing are not looking through the eyes of those being
written about. The people are not seen as people they are
seen as little things with no value, as Chinua Achebe states,
“as funny things.”

Too many stories are wrong in their direction to offer solutions
to issues that Africans are experiencing. Africans must be able
to tell their own stories because there is a story to tell…..
“Your pen has to be on fire.” Chinua Achebe
Social Media has opened more doors to express, share
and even demand change.

Resources:
How many people use social media in Africa?
http://www.cnn.com/2016/01/13/africa/africa-social-media-consumption/
BBC Africa
https://www.youtube.com/user/bbcafrica
10 Best African Speakers
https://www.africa.com/ted-global-2017-meet-the-10-africans-on-the-list-of-speakers/