Minority Businesses Attend Conferences and Meetups To Grow

William Jackson of My Quest to Teach
Aida and William
Aida and William

Minority Businesses Should Attend Conferences and Meetups To Grow
William Jackson, M.Ed. #MyQuestToTeach

The opportunity to grow for minority businesses can be dependent
on their willingness to expand outside of their normal comfort zones.
The move outward from known circles of friends and family to networking
away from the comfort zones of the known to the unknown.

Investing in attending conferences, meetups, workshops and other
events where networking is required allows for business territory to be
expanded.  How can a business expand and  gain in Brand recognition,
awareness and influence if minority business owners do not take the time
to be engaged in the community, even at venues that are different and new?

Attending WordCamp Meetups allows for business growth that
expands Brand visibility, enhances innovative business ideas,
broadens networking opportunities outside of traditional business
networks and connections. There should be a plan and strategy to get
involved in Meetups like those held on Jacksonville, Orlando, Miami, etc.

Jacksonville, Florida Meetup is innovative in that not only is there a
MeetUp with adults, but seasoned educators have created a WPJaxKids
MeetUp that applies STEAM, The Arts and Web Development from
innovative design of instruction and hands-on learning.

With 1100 members strong as stated on the Meetup.com web site
the engagement and sharing of knowledge and resources if phenomenal
and relevant to growing, managing, marketing and branding a business.
Thursday, September the 19th will be the next MeetUp for WPJax and

Business models are changing and for minority businesses to
survive there must be continuous and strategic learning and
engagement. Attending Meetups increases technical skill
knowledge and builds not just skills related to technology,
but builds relationships that transform the business model in
the 21st century.

Social media should now be part of any business model because
SM expands Brands, enables Digital Marketing Strategies and
can move business into new markets. The upcoming MeetUp will
have Aida Correa of LoveBuilt Life, LLC
speaking about the Art of Blogging and how blogging can be
transformational for business Branding, business growth and
business marketing.

Relationship building in the “open source” community is about
sharing and collaboration. Everyone has value because everyone
has the potential to improve, magnify, transform and enhance
the WordPress platform. You do not have to be an “expert” in tech
just common sense application, a passion for what you’re trying to
accomplish in business and personal success. There should  be a
vision for growth and business success. Without a vision their can
be no progress.

Since joining this community of coders, developers, writers,
programmers, users and innovators, WPJax and others provides
access to all levels of tech integration, implementation and innovation.
Web development, advances in video storytelling, Java Script,
App development, SEO, SoLoMoCo integration can be applied
in multiple levels,  there should be strategic planning and knowing
the audience you will be marketing to. Knowledge is not powerful
unless it is applied knowledge from strategic planning and

What better way to allow for valuable exchanges and relevancy
than to have people speak of their successes, challenges,
developing business models and how they integrate WordPress
to build their Brands and increase potential profits.

Minority businesses in order to remain relevant, visible, viable,
and even profitable must integrate web development at some
level. There has to be a plan that is strategic and even focused
on specific demographics to make connections that afford
collaborations not just competition.

Understanding the importance of analytics, views, engagements,
influences and how video can enhance a message. People are
visual learners, they need visual stimulation, application and the
execution of information that is relevant. The eyes have it and see
what progressive applications are needed.

Content creation is critical to establish a Brand that represents
your business, the services you provide and what your business
model is.
There are many avenues for minority businesses to travel even
before they begin to turn a profit, Social Media is one more avenue,
the rewards are long lasting to help build relationships and
establishing a presence that encourages community engagement
and participation.

Do not allow just tech (SEO) to expose your business, use it to
enhance your visibility to others, expand your Brand BY sponsoring,
promoting and mentor with community engagement.

Be seen in the community, be involved, be a sponsor and promoter
that shows even the smallest contribution can bring rewards to new
markets and engagements. Build on partnerships and collaborations
that can expand in new directions of success and influence.

If you’re a minority business  owner you must expand outside of your
comfort  zone, get involved, get engaged and get visible.

Jacksonville, Florida
WordPress Meetjup
WPJax Meetup and WPJaxKids Meetup

A Business Perspective on Social Media and SoLoMoCo

My Quest To Teach Logo

A Business Perspective on Social Media and SoLoMoCo
William Jackson, M.Ed
My Quest to Teach – #MyQuestToTeach

My Quest To Teach Logo
My Quest To Teach Logo

The concepts of SoLoMoCo to build connections that
support community growth, stability and mentorship.

A dynamic and engaged opportunity to understand Branding
and finding your Niche as a business owner; the foundation
of understanding the value of digital content in relation to
business and entrepreneurials.

Applying the So-Lo-Mo-Co Concepts
So-social Lo-local Mo-mobile Co-community uses of Social
Media platforms and tools to share content and collaborate
in dynamic and engaged projects.

Business owners should be engaged with their communities
using digital platforms that are not just used for profits, but to
apply digital tools to build relationships and influence the
thinking of the community. Engagement is key, not to change
the perspectives of the community, but to empower the
community to see what changes need to be made and
providing the resources to create necessary social,
economic and educational improvements so everyone can

In order to have a strong and stable community businesses
should know the needs of their communities, the challenges
that are present and how they can collaborate with local
schools, ministries and even higher educational institutions.
These connections help build partnership, potential internships,
and even employment opportunities.

Wireless communication infrastructures are important to
build connections that open collaborations and create
connections for social, educational and economic activism.
Building a Brand and creating a Niche for business minded
youth, teens and young adults. Communities are only as
stable and strong as the generations coming up. The
community only grows with the talents and availability of
youth, teens and young adults. The issue with many
communities of color is that when children of color reach
some level of success they want to leave their
communities instead of staying and contributing.

Social activism in bringing people together for economic
empowerment and building the I and E of Individual
Entreprenurialism. Branding and finding that Niche to
connect with establish a digital footprint that is relevant
and realistic.

Community workshops are important because they will
show that people of color have a vision for their communities
of color. Offering opportunities to teach, mentor, guide and
empower others.

Malcolm X stated,
“We are not fighting for integration, nor are we fighting for
separation. We are fighting for recognition as human beings…
In fact, we are actually fighting for rights that are even greater
than civil rights and that is human rights.”
Malcolm X (Black Revolution)

The rights to influence the community on a path of growth,
productivity, inclusion in the economic and political process.
People of color need to learn to be influencers of color so they
can increase the opportunities in their communities and bring
about a mental change of elevation and stability in growth
economically, educationally and even environmentally.
Gentrafication happens over time when there is no growth,
no investments and no action to improve a community.

How many opportunities do African American youth, teens
young adults see men and women participate in national and
international events that do not include sports? The careers of
the 21st and 22nd century are here, but kids need exposure
and opportunities. They need to participate, attend, value,
engage and appreciate new learning opportunities and parents
need to appreciate each.

If children only see one side of the story they will only stay on
that one side. If children only see others that look like them as
labours, lower educated and lower economic status many
will accept this as normal and not try to improve their lives.

Applying So – Social awareness to change in the community
using digital technologies can reach people and make
those connections. Lo – Local engagement is important
because of the influences of sponsoring, promoting and
gaining the attention of the community. Mo – Mobile technologies
that are growing and adapting for people of color and culture.
To continue to build digital infrastructures that encourage
young minds to enter into STEAM careers and grow beyond
their current situations.
Co – Communities needs to see people of color that are successful,
growing, educated, employed and engaged in learning and economic


William Jackson of My Quest to Teach
William Jackson of My Quest to Teach