Hispanic & Latino Digital Influencers Using The Metaverse to Grow

Hispanic & Latino Digital Influencers Using The Metaverse to Grow

The recent Hispanic Heritage Month activities, events,
celebrations, gatherings show the beauty and great
potential of Hispanic people across the global
landscape and even on the Metaverse.

As STEAMM and Virtual Reality Educator (VRE) I see the
growth of Hispanics & Latinos in the areas of VR, XR,
MR, and other areas that involve immersion of virtual
realities. The Metaverse is full of the beauty, charm,
splendor of the human condition of diversity and authentic
of culture and heritage.

Hispanics are passing Blacks in their ability to establish
digital businesses, creating NFTs, building entrepreneurial
communities in the traditional brick and mortar environments
across the nation. The spirit of collaboration is continuing
to grow with Hispanics, to grow their community, culture,
heritage and economic influence with Web 3. Americans are
not the only ones creating phenomenal NFT Art work.

The value of VR Education is not lost on the growing Hispanic
communities that are engaged, involved and empowered by virtual
worlds. There are newspaper articles, panel discussions and
economic news sharing how Hispanics & Latinos are growing in
their digital skills, talents and abilities.

Latin American countries are displaying tremendous growth
potential for the metaverse. The projections are in the next
5 to 7 years, according to forecasts by companies in
tech areas. “Statista” estimates that the use of new metaverse
technologies could grow by as much as 400% in the Central
and South American regions.

William and Aida Jackson are speaking at WordCamp San Jose,
Costa Rica in November 2022 and their presentation is
specifically about WordPress and its blending with the
Metaverse. The perception about Central and South America
are changing with the growing numbers of technology savvy
males and females.
The Jackson’s will be taking both their Oculus with them to
WordCamp to show the potential in business and education.

Hispanic communities are quietly and quickly growing even
during a growing projected recession, depending on who
you speak with. Hispanics have a different reference and
model of thinking than Blacks. Their forcus is more on
business and education. Gaming comes in as well, but the
vision is how to increase wealth, how to empower family,
and how to prosper as entrepreneurs, not how many levels
in a game they can beat or getting a high score when they,
Hispanics & Latinos want to be the producers of the games.

The Hispanic community has a purpose and reason to be
online, estimated that, within the next four years,
approximately 75% of the global population will be using
new technologies. South America, Central America and
Hispanics in North America are building momentum in a
quiet and determined way. According to many international
consulting firms like the Analysis Group, the metaverse
could account for 2.8% of the world’s GDP by 2032 if not
sooner.

Stated by many Hispanics, “Entrepreneurship is in our blood,”
Ana Paula Calvo, a McKinsey engagement manager who is a
Latina. She was born in Mexico City, but grew up between
the US and Mexico. In the article:
“What makes the US Latino population an untapped engine
for growth?”
Latinos are an economic engine for the USA. They are the
fastest growing minority: by 2030, 1 in 5 workers will be
Latino and they (Latinos) are already investing in
many areas as entrepreneurial.

When interviewing those fleeing from South America and
some parts of Central America coming to the United State
there are three things Latinos/Latinas want.
1. Employment, 2. Education, 3. Economic Equality.
There is the desire to work for a living, the vision that
hard work pays off and the whole family benefits.
Unfortunately the previous American Presidential
administration tried to paint the picture that Hispanics
& Latinos are taking American jobs, they are criminals
and other negative perceptions. These words are racists and
demeaning. They are not accurate and dangerous, dripping
with hatred and self-motivating gain for political
power because they demean and demonize a culture and
a heritage of hardworking, family oriented people that
only want equal access to careers, education and economic
stability.

Powerful words are shared by Ana when she states that,
“For many, when we come to the US, it’s to create a better
life,” “and if building our own business is going to help
us, then that’s the path we’ll take.” The unfortunate
cycle is that Blacks are not provided for this drive
in their communities and not provided the economic
incentives and vision for business ownership.

The power of the Latino mind-set for business ownership
is that, “If we could close the gap so that the number
of Latino businesses was in line with their share of the
population, some 735,000 new businesses could be added
to the US economy, supporting 6.6. million new jobs,”
Ana shares. Even with a looming recession this makes
way for economic advancement and educational excellence.
The article, “What makes the US Latino population an
untapped engine for growth?” makes many points why
this nation should be encouraging, supporting,
embracing and financing businesses that have a high
success rate of prosperity and building communities.

The Metaverse is here to stay and is growing, it is
not just for gaming, although gaming is a multi-billion
dollar industry, but money is in the areas of STEAMM
that educators William and Aida Jackson are teaching
and mentoring. Science Technology Engineering
Arts Math Metaverse can be see in conferences like
WordCamp San Jose in Costa Rica. Looking at the
Metaverse Spatial Gallery created by William Jackson
for WordCamp San Jose, WordCamp Sevilla in Spain
and in Africa for WordCamp Jinja in Uganda. The vision
of William is broad, expanding and empowering businesses
in a new and developing direction. The Metaverse and
Immersive Environments are here and growing.