Business Perspectives on Social Media and Integrating SoLoMoCo
William Jackson, M.Ed
A dynamic and engaged opportunity to understand Branding
and finding your Niche as a content developer; the foundation
of understanding the value of digital content in relation to
sharing your voice and developing influential and transformative
Applying the So-Lo-Mo-Co Concepts
So-social Lo-local Mo-mobile Co-community uses of Social Media
platforms and tools to share content and collaborate on dynamic
and engaged projects with like minded innovators in various
areas of technology is a must during these pandemic years and
The pandemic has shown that partnering, collaborating, cooperating
and mentoring are more effective than just competing. Competition
is just a small piece of the capitalistic puzzle, but what of
building relationships and reaching for a broader and more diverse
audience is key for business survival.
Business owners should be engaged with their communities
using digital platforms that are not just used for profits,
but to apply digital tools to build relationships and influence
the thinking of building of communities. Engagement is key
to change the perspectives and perceptions of the community.
To empower the community to see what changes need to
be made and providing the resources to create necessary
social, economic, political and educational improvements so
everyone can benefit.
Integrated into the SoLoMoCo initiative is wireless communication
and scalable infrastructures to support growth in community size and
the use of diverse digital tools. Important to build connections that
open collaborations and create connections for social, educational
and economic activism.
Building a Brand and creating a Niche for business minded
youth, teens and young adults. Communities are only as stable
and strong as the generations coming up. The community
only grows with the talents, skills, abilities and dreams of
youth, teens and young adults that live in the neighborhoods
in that community. The community needs to see they are
part of the bigger picture of community development,
community vitalization, community investment, community
re-investment and community respect.
The pandemic has shown a need for more community
workshops that are important because they will show
that people have a vision for their communities. The investment
and re-investments are there for all to use and apply, not just a
select few that have the ears of political leaders and only see
what they want and not the need of the community.
Malcolm X stated,
“We are not fighting for integration, nor are we fighting for
separation. We are fighting for recognition as human beings…
In fact, we are actually fighting for rights that are even greater
than civil rights and that is human rights.”
Malcolm X (Black Revolution)
The rights to influence the community on a path of
growth, prosperity, productivity, inclusion in the economic
and political processes of the city, state and federal government.
People need to learn to be influencers so they can increase
the opportunties in their communities and bring about a
mental change of elevation and stability in growth economically,
educationally and even environmentally.
The tech careers of content creation of the 21st and 22nd century are
here, kids need exposure and opportunities that grow them into what
their dreams are, what their wishes are and how they can contribute
to society in good ways, to allow youth, teens and young adults to
create and have businesses so they can get into “good trouble” building
digital platforms, tools and Apps that empower, encourage and inspire.
If children only see one side of the story in using technology they
will only stay on that one side. If children only see one side they
will stay there and not know they have more in them to contribute
to build and grow.
Applying So – Social awareness to change in the community
using digital technologies can reach people and make those
connections into collaborations of change.
Lo – Local engagement is important because of the influences
of sponsoring, promoting and gaining the attention of the
Mo – Mobile technologies that are growing and adapting for
people of color and culture. To continue to build digital
infrastructures that encourage young minds to enter into
STEAM careers and grow beyond their current situations.
Co – Communities need to see people that are successful,
growing, educated, employed and engaged in learning and
economic growth. The vision is important to inspire the
mind body and soul.
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