HBCU Students Manage Your Digital Content Part 1
William Jackson, M.Ed.
Graduate of South Carolina State University
Past HBCU Professor at Edward Waters College
Current Professor of Digital and Social Media
Florida State College of Jacksonville
HBCU students your content creates a unique voice and
leaves a digital footprint, your voice can potentially
be heard globally expanding your influence and building
your PLC – Professional Learning Network.
Your content can build a following that may lead to new
collaborations on multiple fronts not just in education,
but can transfer to business and commerce.
Content can unite and connect people, creating community
activist and inspiring community activism in real time.
A growing area seen online is social justice and collaboration
where young men and women that have an aptitude for activism
express themselves digitally. They share the same passions
for social issues that are transformative for their
Social Media platforms started years ago on the premise that
the shared passions for giving a voice to the voiceless and
provide awareness of how power is managed and taken.
The revolution will not only be televised, but it will be
Tweeted, Facebooked, Instagramed, Tic Toked and splashed
across the screens of smart phones, watches and even the
tablets that will be old and outdated.
The communication tools allowed for the expansion beyond the
foundation of just a media platform have been crossed into
areas of where media giants are now walking and slowly taking
command by implementing algorithms that know your thoughts
better than your mama and grand-mama. Finally embracing the
once unrecognized digital tools that make up the growing
social media networks.
Facebook, Instagram, Tumblr, Periscope, Vimeo, Twitter,
YouTube and the list of interactive platforms is climbing.
HBCU students must be cautious that the very content they
post seeking to increase their notoriety, visibility, influence
does not take away from future opportunities of employment,
leadership advancement and upward progress in socio-economic
“There is nothing like an education from an
HBCU college or university. It is beyond books,
it is beyond the technology. It touches your
very soul!!” Prof. Wm Jackson, M.Ed.
Adjunct Edward Waters College 2004 – 2017
and NASA Instructor of Recertification Program
Edward Waters College
is intangible, don’t look for numbers of views or hits look
for being influential; driving discussions, creating
chances to share ideas and concepts. The platform Club House
allows for the sharing of idea, passionate discussions centered
around the intellectual not the medicinal languages of medical
weed, psychedelic drugs or deaths caused by opioid.
These are serious discussion, but what expands the mind pulls
along the soul and the body. Content is King, and many HBCU
students want to be King of some social setting, then prepare
your content to influence minds and souls. Competition should
not be a priority to make money, collaboration can bring
sustained changes in visibility and influences never before
known. Who you can connect to in opening doors to collaborate
for projects that can potentially reach hundreds or thousands
and potentially millions.
What is your worth can be seen in the projected monetarization
of your words, thoughts, expectations and influences. There is
no secrete to making your content go viral, much depends
on posting the right content at the right time that hits people
at that moment where people feel compelled to share and repost.
As present and future content creators, HBCU students must be
passionate and committed. They cannot afford to be lazy and
complacent if they really want to be engaged and active.
They must spread their innovative and creative wings to achieve
their goals because standing still means standing still.
Tupac stated, “nothing comes to dreamers except dreams.”
HBCU students must work hard and never give up on their dreams,
even if family and friends doubt your abilities, intellect, will
and even finances to achieve those dreams. Fight with all your
might to grow out of complacency and fear, because fear can kill
The ability to transfer thoughts from firing synapsis in the brain
to keyboard is a wonderous thing. The mind creating thoughts from
electrical impulses that are based on an infrastructure of flesh,
fluid and functionality. HBCU students must take opportunities to
learn how to direct their thinking to building and continue to rise.
Resources: History of HBCU
The history and importance of the HBCU experience |
| Elwood Robinson | TEDxAugusta |