Part 2 2020 WordCamp Sustainable Development Goals for
by William Jackson, M.Ed. My Quest To Teach #MyQuestToTeach
WordCamp YYC in Calgary Canada
1. Understand that authentic content is more important
than quantity. Anyone can quote statistics and data, but
how do you apply that information to real world experiences
to give your readers a real world experience?
2. Video blogging maybe the tech trend, but understanding how
to strategically apply it is valuable in promoting your Brand.
3. Be adaptable in applying tools and using platforms in
providing services. Flexibility is important as well because
everyone’s situation and circumstances are different. Each has
unique challenges, objectives and goals.
4. Content will always be King, but engagement is Queen.
You can catch more bees with honey than vinegar.
5. Don’t trust your Brand just to SEO, at some point you and
your business have to get out and meet people and talk to them.
6. Content must inspire mental agility and cognitive engagement.
Inviting the viewers and readers to contemplate, consider and
then consecrate by applying information to their lives.
Information is not powerful unless it is shared and distributed.
7. Sometimes it is better to collaborate with others and not
compete. We are in a global society of thought leadership and
intellectual influence. Competition is phasing out while
collaborations are growing.
8. Do not fool with foolish folks that distract you from
creating authentic content. You cannot allow all trends that
only last for minutes or hours influence your decision making
for the long haul.
9. Your content should always contain your passion, it is
representative of who you are and the direction you are
going with your Brand and influence.
10. Have a scalable, adaptable, living mission and vision
statement. It should be able to grow and adapt as you grow
11. Be cautious of new technologies, not all tech will enhance
your Brand nor Market you in the right direction.
12. Embrace the diversity of life experiences and people use
this information to broaden and strengthen your Brand and
its influence. Use each to add value to your content through
13. Volunteer, teach and mentor; make yourself accessible to
share your knowledge to youth, teens and young adults. They
will be your future customers, employees and Venture
14. Have defined goals related to your content creation.
15. Create content with a goal in mind. If your grandmother
would be uncomfortable maybe you should not post it.
16. Take advantage of networking, have business cards ready
and your “elevator pitch” memorized with zeal and enthusiasm.
17. Your content will not be successful on all platforms,
conduct a Social Media audit and diversify.
18. Your Brand should be the same across diverse platforms
with the same colors, font, graphics and videos have the
same feel and inspiration.
19. Understand the dynamics of your readers, viewers and
You are influencing them more than you know. Use multiple
languages that apply linguistical nuances and cultural
20. Check out your competition and see the changes they
make to adjust to the fluctuation in markets and trends.
21. As a content creator you should have the mindset of
a life-long learner. Knowledge is not powerful unless
22. Integration is strategically planned. New technology,
new ideology, new widgets all need strategic ways to
integrate into your content development.
21. Understand the vision of yourself, “never have a
Minister Thoran Brown – Westside Church of
Christ, Jacksonville, Florida
22. If developing a team make sure they all share and
embrace your vision, mission and passion. It only takes
one to cause confusion and lower your passions.
23. Choose a host that will work with you, has wonderful
customer service and knows how to problem solve. Good
hosting services will send you a card on your birthday
and traditional holidays and remember special occasions
24. See the value of thought leadership. Everyone cannot
25. Everyone on your team should understand their
accountability and responsibility as content creators
and their influence.
26. Be engaged in community activism, community service
27. Don’t put down and demean youth, teens and young
adults mentality and ability to work. You maybe put
in the position of managing people with a disability
or a challenge in some way.
28. Make sure accessing your content is accessibly
compliant. Think about the visually, auditory and
cognitively challenged. They had a right to learn
29. Offer internships when possible.
30. Be sure all your photos and videos represent your
Brand and your Mission statement.
Each opportunity to support a WordCamp should be
taken, either by sponsoring, promoting, or volunteering.
WordCamp and even KidsCamp conferences are unique and
vital chances to grow and be in the know in a growing
and dynamic industry that is global.
Look at the expansion of Central America and Africa,
our nation (America) are missing opportunities to tap
into the new avenues of global collaboration and
business ventures that allow cooperation and market
sharing of information and resources.