A Business Perspective on Social Media and SoLoMoCo
William Jackson, M.Ed
My Quest to Teach – #MyQuestToTeach
The concepts of SoLoMoCo to build connections that
support community growth, stability and mentorship.
A dynamic and engaged opportunity to understand Branding
and finding your Niche as a business owner; the foundation
of understanding the value of digital content in relation to
business and entrepreneurials.
Applying the So-Lo-Mo-Co Concepts
So-social Lo-local Mo-mobile Co-community uses of Social
Media platforms and tools to share content and collaborate
in dynamic and engaged projects.
Business owners should be engaged with their communities
using digital platforms that are not just used for profits, but to
apply digital tools to build relationships and influence the
thinking of the community. Engagement is key, not to change
the perspectives of the community, but to empower the
community to see what changes need to be made and
providing the resources to create necessary social,
economic and educational improvements so everyone can
In order to have a strong and stable community businesses
should know the needs of their communities, the challenges
that are present and how they can collaborate with local
schools, ministries and even higher educational institutions.
These connections help build partnership, potential internships,
and even employment opportunities.
Wireless communication infrastructures are important to
build connections that open collaborations and create
connections for social, educational and economic activism.
Building a Brand and creating a Niche for business minded
youth, teens and young adults. Communities are only as
stable and strong as the generations coming up. The
community only grows with the talents and availability of
youth, teens and young adults. The issue with many
communities of color is that when children of color reach
some level of success they want to leave their
communities instead of staying and contributing.
Social activism in bringing people together for economic
empowerment and building the I and E of Individual
Entreprenurialism. Branding and finding that Niche to
connect with establish a digital footprint that is relevant
Community workshops are important because they will
show that people of color have a vision for their communities
of color. Offering opportunities to teach, mentor, guide and
Malcolm X stated,
“We are not fighting for integration, nor are we fighting for
separation. We are fighting for recognition as human beings…
In fact, we are actually fighting for rights that are even greater
than civil rights and that is human rights.”
Malcolm X (Black Revolution)
The rights to influence the community on a path of growth,
productivity, inclusion in the economic and political process.
People of color need to learn to be influencers of color so they
can increase the opportunities in their communities and bring
about a mental change of elevation and stability in growth
economically, educationally and even environmentally.
Gentrafication happens over time when there is no growth,
no investments and no action to improve a community.
How many opportunities do African American youth, teens
young adults see men and women participate in national and
international events that do not include sports? The careers of
the 21st and 22nd century are here, but kids need exposure
and opportunities. They need to participate, attend, value,
engage and appreciate new learning opportunities and parents
need to appreciate each.
If children only see one side of the story they will only stay on
that one side. If children only see others that look like them as
labours, lower educated and lower economic status many
will accept this as normal and not try to improve their lives.
Applying So – Social awareness to change in the community
using digital technologies can reach people and make
those connections. Lo – Local engagement is important
because of the influences of sponsoring, promoting and
gaining the attention of the community. Mo – Mobile technologies
that are growing and adapting for people of color and culture.
To continue to build digital infrastructures that encourage
young minds to enter into STEAM careers and grow beyond
their current situations.
Co – Communities needs to see people of color that are successful,
growing, educated, employed and engaged in learning and economic